DAGENS INDUSTRI

The profile

Dagens Industri: The leading Swedish financial newspaper with over 400,000 readers. Dagens Industri has conducted campaigns to raise funds towards the creation of thousands of enterprises among the poor.

Website: www.di.se

Contact person: Peter Fellman, peter.fellman@di.se

The project

The leading financial daily in Sweden, Dagens Industri, has since September 2008, run a fundraising campaign towards the creation of thousands of enterprises among the poor in Tamil Nadu, India. The campaign has included a series of articles focusing on job creation and entrepreneurship, as well as presented several Swedish donors that have chosen to support Hand in Hand. The editorial articles have been combined with numerous advertisements where well-known Swedish businesspeople have expressed their view on Hand in Hand’s work and urged others to get engaged.

In addition to the campaign, Dagens Industri has chosen to support one village during a two-year period. The aim is to follow that village and describe the progress to the readers. This type of cooperation between a business paper and a developing organisation is unique and shows the increasing interest from all parties to take an active part in the global fight against poverty.